Five Sites To Feed Your Senses

We come across a slew of websites in our line of work. Most of them are inescapably awful, but some shine through as useful sites that can make using the Internet much more interesting (and easier to use).

Half of the time, we find these sites on our own and the other half, our friends, fans and followers on Facebook and Twitter. However we lay eyes on it, a similar thread runs through our first batch of cool links (and, hopefully, each batch forthcoming) – these sites* can make your time on the Internet more efficiently used and a much more accurately informative experience.

Most sites (including some of the ones we pick) aren’t perfect, so we’ll point out the pitfalls of a website where applicable. And, in line with our non-perfectness, let us know where we’re wrong or sites that you think should be included.

(* we definitely aren’t claiming to have “discovered” these sites. Many of you may already be familiar with these links and you might know of similar sites that you feel are better than the ones we have listed. We’re not interested, though. Keep it to yourselves. Just kidding. Maybe.) Continue reading

The Facebook Like Hype – Why The Most Popular Social Network Won’t Own The Internet

And who’s guilty of perpetuating the most bullshit about Facebook’s recent announcements

Before we get started, let’s cover the basics. Facebook recently announced a slew of changes at its F8 conference in mid-April. Everyone in the web marketing game has been freaking out since. Here’s a quick background on what we’re talking about.

Continue reading

The State Of Search Engine Optimization In The Hudson Valley

Local SEO Is Often All Bark And A Mighty Weak Bite

At 90MilesNorth, we are firm believers that any blog post worth reading begins with a rant….so here we go:

The SEO industry (along with the social media marketing industry) is too interested in writing books and making speeches to actually have experience with what they’re talking about.

People think that aggregating the experiences and talent of others and presenting it to novices as original thought makes them an expert, maven, wonk or whatever those douchebags call each other. And most people buy it – literally.

Hudson Valley Search Engine Optimization

And because all these SEO novices and hacks do is read and watch and listen, they soon have no idea how to actually do it. We’ve created a new layer of completely unnecessary middleman – the “guru.” In this case, guru would mean someone who doesn’t really want to work, but wants to be a modern-day techno-philosopher. And then this new pack of idiots aspires to write books and articles…and the beast feeds itself.  We don’t need ‘em. We do marketing…on the Internet. Who the hell needs a mantra for that? Continue reading

Political Marketing On The Internet In The Hudson Valley

Local Political Campaigns Can Benefit From Smartly Planned Internet Marketing Strategies

Someone way smarter than us once said “All politics is local.” (ed. note – it was Tip O’Neill, former Speaker of the House of Representatives…yay Google)  It’s true, of course. Here in the Hudson Valley, local politics is fascinating (and often frustrating) to follow. The best true politicking, though, takes place during campaigns. In turn, political campaigning is equal parts art and science – a 50-50 split between delivery and substance. Continue reading

The State Of Modern Social Media Marketing In The Hudson Valley

Fakery. Fraud. Posturing. Bluster. Bullshit. That seems to be the bulk of what social media marketing is these days. If you have a computer, Internet connection and posses the basic ability to communicate with others, that seems to be all you need.

Social media marketing actually reminds me a lot of modern art – especially here in the Hudson Valley. We have a deluge of artists here and in some ways that’s a good thing. The downside is that every clown with a paintbrush and a gallery connection is considered an “artist.” The market is flooded by posers with a knack for churning out spare-time eyesores, so eventually no one knows what good art is anymore.

The same thing goes for social media marketing (again, especially right here in the Hudson Valley).

Have a computer? Know how to create profiles and networks? Have the ability to type and spell things correctly at least 65% of the time? Guess what? You just became a social media maven…or guru…or jedi…or whatever fabricated titles people cull from Thesaurus.com.

Here’s a good example of what we’re talking about here (WARNING: Not safe for work. Strong, but incredibly funny, language involved here)

But, unlike the art world, it’s easy to separate the real deal from the imposters in the social media world. If you are a business in the Hudson Valley considering hiring a firm to develop your social media strategy or you are looking for help boosting your existing efforts, here are some things to look (or look out) for: Continue reading

Why we heart YouTube

We’re always watching…

I know it’s not just YouTube. I have spent countless hours of my life perusing funnyordie.com, collegehumor.com, ebaumsworld, angryalien.com; you name it, I’ve probably wasted time watching one silly video after another there. If I find one particularly hilarious, I post it on Facebook so that my friends can be amused too. I’m good like that.

And I happen to know for a fact that I’m not alone. I’ve been very active in social networking… well, since there was social networking. I’ve had a Friendster, a LiveJournal, a Myspace, a Facebook. I Tweet, I’m LinkedIn, I’m hooked up to the Internet for more waking hours of my day than I’m not. I see every funny video that gets passed around, good and bad. The little dancing boy in the red shirt, Ebaum’s End of the World, The Ultimate Showdown of Ultimate Destiny, 30 second bunny theater; they’re all considered Internet classics.

So how does this help you, the small business owner? You gotta grab a piece of that market, my friend. Because if I’m out there watching silly videos, a good portion of your customer base is too. All it takes is one interesting video to go viral, and suddenly you’re all over the web. Now’s the time to get in, and we can help you out there.

What’s your favorite Internet video?

Those videos I mentioned are some of my personal favorites, but I’m more interested in hearing some of yours. What’s the one viral Internet video you simply must spread around and show to other people? Post it in a comment. If nothing else, it will certainly give me something new to watch.

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