About the Company

90MilesNorth – The Company

90MilesNorth is a web marketing firm focused on unique small and medium sized businesses. Your website bustles among billions and search engines are constantly combing the Internet for the best information to deliver to search users. You have to make some noise for them to notice you. We specialize in making noise. Our roots are in shooting and producing web video and that remains our specialty. Over time, we’ve developed full-scale internet marketing strategies that can be implemented for almost any business, no matter how small. All you need is a website and a willingness to participate in the process.

As print, television and radio struggle to find the proper concoction of flashy new offerings paired with an awkward and user-unfriendly Internet presence, one very important part of the process is being ignored – the advertiser.

Newspapers tuck advertisements into every nook and cranny of each edition with news, graphics, pictures and maps packed around them. Television and radio advertisements are a good time for viewers and listeners to check out other stuff. And, not only are ads treated like second-class members of each medium, business owners pay a small fortune for an advertisement with a limited lifespan, at best.

How much would a business owner have to pay to run a decent-sized ad 24 hours a day, seven days a week? That would easily be tens of thousands of dollars a year (and that’s at small market prices) for a newspaper. Now, for television and radio, running a spot all day, every day is impossible and, even if it was, you would have to sell your business to pay the fee.

So why not create advertisements (we call ‘em “documercials”) that capture the entrepreneurial spirit of the business; the story of the person who owns the business; and shows future patrons exactly what they can expect?

We combined our experience as videographers with a knack for rooting out hundreds of compelling business features in the newspaper industry. The result? A professionally shot and edited documentary-style advertisement for businesses to own and put on their websites. It’s an opportunity for a business owner to tell the story of how they make a living and why people should spend money with them.

90MilesNorth – Expansion to a Full-Service Web Marketing Firm

The story of 90MilesNorth started with the goal of producing web videos to provide businesses with a better way of reaching customers and a more effective method of advertising. The next natural step was to help businesses in the Hudson Valley draw attention to their website as a whole.

Your website bustles among billions and search engines are constantly combing the Internet for the best information to deliver to search users. You have to make some noise for them to notice you.

At 90MilesNorth, we cover two major forms of Internet marketing – search engine optimization and social media marketing.

  • Search Engine Optimization (or SEO) identifies how people search for the product or service you offer; uses that information to optimize your website – making it more search engine friendly; and promotes your site and your business across the Web.
  • Social Media Marketing (or SMM) is using social networks like Facebook and Twitter to market your business and drive traffic to your website.

Our goal is to get your website more attention by boosting its position in search engine results and to drive more visitors to your site. Almost two-thirds of users don’t look beyond the first page of search results and almost all search engine users rarely go past the first three pages. Needless to say, you want your site appearing near the top.

So, if SEO and social media are so valuable, why should you hire 90MilesNorth manage your campaign? Three simple reasons:

  • We’re Local – 90MilesNorth is a small, homegrown internet marketing firm with deep knowledge of the Hudson Valley area and a genuine dedication to helping local businesses thrive. We have a familiarity with the area that comes only from being raised here.
  • We’re Talented – With strong roots in journalism, digital media, sales and marketing, we aren’t a firm playing catch-up in the digital world. We started on the Internet, and that’s where we excel.
  • We’re Affordable –Just because search engine optimization and social media marketing are relatively new and incredibly effective doesn’t mean they should be prohibitively expensive. We serve small and medium sized companies, so we keep our rates appropriate and flexible.
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