Free Money

Here at 90MilesNorth, we march (lock-step, in fact) to the beat of the following mantra – “Damn, we’re broke.”

Ah, who cares. You’re probably broke, too. If not, get out. We’re not talking to you.

Everybody else can rest assured that this is not a plea for money to help get our fledgling, web-video business off the ground. We’re actually looking to give you some cash.

You’re probably thinking several things: Wow, how can a small start-up offer me money in this economy; I wonder if there’s going to be a point made in this rant; how come nothing rhymes with “orange”?

The answer is no, we’re not just going to give you money. You gotta work fer it, dude. Here’s how it goes: We know you. You know people. You probably know some people that own or work at a small business in the Hudson Valley. Hook those people up with our people. Whatever type of beautiful, cash-spewing relationship results, you get a cut.

And yes, “my friends” (circa John McCain, fall of 2008), your cut will be monstrous. And by monstrous, we at 90 Miles North mean 15 percent, more or less….kinda.

Ok, fine. Twenty percent. Your cut will be 20 percent. I don’t know how we’re gonna have any money left over for our traditional-based media blitz to get 90MilesNorth some friggin’ attention. Oh that’s right – traditional media advertising sucks and doesn’t work because the Internet is now twisting the knife it sunk into TV/newspapers/radio over the past decade. (Zing!) That’s why we make documercials for local businesses and cut large swaths across the Internet with them. (Zing, again)

And that’s the story of 90MilesNorth. Hey, you can use that when you’re arranging for your people to talk to our people**.  Do whatever works. If you are detained, try and ask the arresting officer if he or she has any connections to the small business community. You lose your cut, but damn that’ll be a great story to tell (the judge).

Bottom line – you make a couple calls; drop a few e-mails to your friends; put them in touch with us using the contact information below; and we will actually come to your house and line your pockets with your cut. Amen.

Also, if you want to know more about this deal-io, get in touch with us.

** ed. note: We have no actual people. 90MilesNorth exists through the tireless (more or less) efforts of Andrew, Lori and our cats – Baby Hank (the loudly stupid and awful smelly) and Zelly (the psychotic and unruly Princess). What we lack in outdoor winter apparel, we make up in awesomeness.

90MilesNorth
90milesnorth@gmail.com
845-802-0293

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The tide is shifting

I could tell you all day how advertising industry trends show that web video advertising is quickly picking up speed.

We could spend another day talking about the shortfalls of traditional advertising (print, radio, T.V., etc.).

That would end up being two full days of conversation, so we’d probably be sick of each other at that point. After a day off, we could talk for about five minutes and then 90MilesNorth could get busy shooting a video for your business because there’s no way to deny how badly you need a documentary-style commercial on your website.

But, you probably would want a little more proof…maybe some expert opinion on why more and more advertising dollars are being spent on web video advertising.

I can help you out with that. Whether it’s industry trends or how much money your competitors are spending on their own web video ads. Hey, maybe you want to read about how badly the print industry is doing and how fast advertisers are pulling money away from print ads.

Don’t ignore it. Don’t waste continue to waste your money on traditional advertising.

You have a website, right? Then use it.

-90MilesNorth

Oct. ’08

90MilesNorth will do ANYTHING to get your video shot…

…well, not anything. But we did hop in a JEEP and tear ass around the woods up cliffs, through mud pits and over damn near anything that got in our way. Hudson Valley 4 Wheelers is a group of JEEP nuts who spend weeks whipping their vehicles into fightin’ shape and then just one day breaking it all to hell. Seriously, this is another example of what 90MilesNorth can do for your group or small business – shoot awesome footage, cut it up into killer bits and slap it up on your website. Check it out right here.

After you watch, shoot us an e-mail at 90milesnorth@gmail.com

The sample that will change your mind

Check out the sample video below. Mike Cashen is a local guy with a desire to keep something very old-school going strong. This is exactly the way you can tell the story of your business in a way that television, radio or print never could.

After you watch, drop me an e-mail at 90milesnorth@gmail.com and tell me how badly you want me to shoot one for your business. Seriously. Oh, and also…tell everyone you know about this. Hit me with a referral that ends in me shooting a video for them, I’ll knock down your price considerably.

For now, watch…we can talk details later.

The life and times of 90MilesNorth

After you read this, e-mail me at 90milesnorth@gmail.com to get started on a video for your business or group.

90MilesNorth is the creation of a frustrated journalist trying to scrape by while anchored to a dying print medium. Andrew Hickey (me…I’m totally going third-person here) has worked for nearly every print publication in Ulster County and did some time working on a website for a enormo-media corporation that shall remain unnamed.

Over the past five years, he realized the following: As print, television and radio struggle to find the proper concoction of flashy new offerings paired with an awkward and user-unfriendly Internet presence, one very important part of the process is being ignored – the advertiser.

Newspapers tuck advertisements into every nook and cranny of each edition with news, graphics, pictures and maps packed around them. Television and radio advertisements are a good time for viewers and listeners to check out other stuff. And, not only are ads treated like second-class members of each medium, business owners pay a small fortune for an advertisement with a limited lifespan, at best.

Sitting in his office in a newsroom a couple years back, probably on deadline and probably ranting silently about the futile efforts of writing news for a paper that very few people see, Andrew had a solution for the problem of useless advertising in obsolete mediums – an advertisement that never expires.

How much would a business owner have to pay to run a decent-sized ad 24 hours a day, seven days a week? That would easily be tens of thousands of dollars a year (and that’s at small market prices) for a newspaper. Now, for television and radio, running a spot all day, every day is impossible and, even if it was, you would have to sell your business to pay the fee.

So, he figured, why not create advertisements (we call ’em “living ads”) that capture the entrepreneurial spirit of the business; the story of the person who owns the business; and shows future patrons exactly what they can expect?

Taking what he learned from the enormo-media corporation that shall remain unnamed, Andrew combined his experience as a videographer with his knack for rooting out hundreds of compelling business features during his time as a journalist. The result? A professionally shot and edited documentary-style advertisement for businesses to own and put on their websites. It’s an opportunity for a business owner to tell the story of how they make a living and why people should spend money with them.

So, bottom line, here’s why this idea is awesome.

Business owners get an ad that is available whenever people want to watch it.

Business owners get this perpetual advertisement for a one-time fee that pales in comparison to the usual suspects (print, TV, radio…even most other Internet ads).

Once the ad is shot (usually a day or two) and edited (about a week), it belongs to the business owner to do with as they please.

And, most importantly, it is a way to effectively utilize the Internet and your website to promote your business.