The State Of Search Engine Optimization In The Hudson Valley

Local SEO Is Often All Bark And A Mighty Weak Bite

At 90MilesNorth, we are firm believers that any blog post worth reading begins with a rant….so here we go:

The SEO industry (along with the social media marketing industry) is too interested in writing books and making speeches to actually have experience with what they’re talking about.

People think that aggregating the experiences and talent of others and presenting it to novices as original thought makes them an expert, maven, wonk or whatever those douchebags call each other. And most people buy it – literally.

Hudson Valley Search Engine Optimization

And because all these SEO novices and hacks do is read and watch and listen, they soon have no idea how to actually do it. We’ve created a new layer of completely unnecessary middleman – the “guru.” In this case, guru would mean someone who doesn’t really want to work, but wants to be a modern-day techno-philosopher. And then this new pack of idiots aspires to write books and articles…and the beast feeds itself.  We don’t need ‘em. We do marketing…on the Internet. Who the hell needs a mantra for that? Continue reading

The State Of Modern Social Media Marketing In The Hudson Valley

Fakery. Fraud. Posturing. Bluster. Bullshit. That seems to be the bulk of what social media marketing is these days. If you have a computer, Internet connection and posses the basic ability to communicate with others, that seems to be all you need.

Social media marketing actually reminds me a lot of modern art – especially here in the Hudson Valley. We have a deluge of artists here and in some ways that’s a good thing. The downside is that every clown with a paintbrush and a gallery connection is considered an “artist.” The market is flooded by posers with a knack for churning out spare-time eyesores, so eventually no one knows what good art is anymore.

The same thing goes for social media marketing (again, especially right here in the Hudson Valley).

Have a computer? Know how to create profiles and networks? Have the ability to type and spell things correctly at least 65% of the time? Guess what? You just became a social media maven…or guru…or jedi…or whatever fabricated titles people cull from Thesaurus.com.

Here’s a good example of what we’re talking about here (WARNING: Not safe for work. Strong, but incredibly funny, language involved here)

But, unlike the art world, it’s easy to separate the real deal from the imposters in the social media world. If you are a business in the Hudson Valley considering hiring a firm to develop your social media strategy or you are looking for help boosting your existing efforts, here are some things to look (or look out) for: Continue reading